Build a Video System That Runs Every Week.
Your company doesn’t need more random video projects. Join VID live for 60 minutes and learn how B2B marketing teams build a repeatable system around one business outcome, one priority audience, and one primary channel.
You’ll learn the system for deciding what to make, getting it produced, putting it into market, and using performance to determine what to create next.
No pitch deck of services. Just the methodology, taught straight.
Takes about 20 seconds. You’ll get the join link by email before we go live.
Stop Starting Over With Video.
Your marketing team needs more video, but without a repeatable system every new video becomes another project to plan, manage, produce, approve, and distribute — from scratch, every single time.
- Every new video starts as a blank page
- Ideas live in Slack, scripts live in ChatGPT
- No one owns distribution once it’s produced
- Performance data never makes it back to strategy
- Freelancers and agencies restart the learning curve
- The team burns out managing the process, not making video
- One business outcome drives every decision
- One priority audience, one primary channel
- Repeatable formats you don’t reinvent monthly
- A production rhythm the team can actually keep
- Distribution built into the plan, not an afterthought
- Performance tells you what to make next
You don’t need more video. You need a system that runs it every week.
The Seven Parts of a Video System.
This is the exact framework VID uses to run video departments for B2B companies — taught live, with real examples from real companies.
Outcome
What should video actually accomplish for the business — authority, demand, or pipeline?
Audience
The one priority audience your content needs to reach, not everyone at once.
Channel
The primary channel you actually own and can compound on over time.
Formats
Repeatable formats you don’t have to reinvent every time you sit down to plan.
Production
A production rhythm your team, freelancers, or VID can actually sustain.
Distribution
Getting finished video into market on purpose, not whenever there’s time.
Measurement
Using performance to decide what to make next — not starting over blind.
Outcome → Audience → Channel → Formats → Production → Distribution → Measurement ↺
No Cost. No Catch. Just the Methodology.
The Workshop runs the same way every week, so it gets more useful the more you show up.
No Cost to Attend
Every session is free. No credit card, no trial, no catch — just register and show up.
Minutes, Live
One focused hour covering the full framework, with real examples and time for questions.
Same Time, Every Week
Live online, every week, so you can join whenever it fits your calendar next.
The Same System Behind Real Results.
Every major point in the Workshop is followed by a real example — here’s what this looks like in practice.
A repeatable YouTube system built around one audience and one format, run consistently over time — not a single viral swing.
Same framework, different vertical — one outcome, one channel, measured every week and adjusted from there.
Distribution built into the plan from day one, instead of bolted on after production wraps.
Repeatable formats compounding over time — the same principle taught live in the Workshop.
From Clarity to a System That Runs Itself.
The Workshop is one stop on a short path — each step answers a different question.
Video Plan
What should we do with video? Creates clarity before any conversation happens.
The Workshop
How do we make video work consistently? Creates understanding and belief in the system.
Video Strategy Call
What should this look like specifically for our company? Diagnoses and prescribes.
VID Operate
Your Video Department, operated by VID. Makes the system run consistently, every week.
No hard close, no menu of six services. If it makes sense to work together after the Workshop, the next step is a 30-minute Video Strategy Call — nothing more.
Before You Register.
Yes. Every Workshop is free to attend, live, every week. There’s no credit card required to register and no upsell during the session.
No. The Workshop teaches the complete methodology — Outcome → Audience → Channel → Formats → Production → Distribution → Measurement — with real examples throughout. If it makes sense to talk afterward, we’ll point you to a Video Strategy Call, but the session itself is education, not a pitch.
Register anyway — you’ll get the details for this week’s session, and since it runs every week, you can always join a future one live. We build the Workshop as a real live experience, so we recommend attending live if you can.
No. The Workshop is built for B2B marketing leaders, not video producers. If your team already has cameras, editors, or freelancers but no system tying it together, this is for you.
Yes — the framework works best when the people responsible for outcome, production, and distribution all hear it together. Have each person register individually so everyone gets the join link.
You’ll leave with the framework and a clear next step. If you want help applying it to your specific company, the next step is a 30-minute Video Strategy Call — no obligation.
Build a Video System That Runs Every Week.
Free · Live Every Week · Online · 60 Minutes. Join VID and learn how B2B marketing teams build a repeatable system around one business outcome, one priority audience, and one primary channel.
No cost to attend. No pitch during the session. Just the system, taught live.
Help great companies become worth following.